ABSTRACT

Facebook and other social media platforms are not designed first and foremost to promote a well-functioning society. They’re designed to collect personal data and sell targeted ads. Many people have decried the disinformation, conspiracy theories, and hate speech that proliferate online, but Ethan Zuckerman, a professor at the University of Massachusetts Amherst, thinks that there’s a more productive way to improve social media than simply trying to make companies like Facebook better. Taking his inspiration from public broadcasters like the United Kingdom’s BBC, he advocates for creating perhaps hundreds of thousands of social platforms with a civic purpose rather than a profit motive.

摘要

Facebook和其他社交媒体平台的设计并不是为了促进一个运转良好的社会而设计的。它们旨在收集个人数据并出售目标广告。许多人都谴责了虚假信息，阴谋论和仇恨言论，这些言论在网上激增，但马萨诸塞州阿默斯特大学的教授埃森·扎克曼（Ethan Zuckerman）认为，除了简单地试图使像Facebook这样的公司变得更好之外，改善社交媒体的方法更为有效。 。从英国广播公司（BBC）这样的公共广播公司汲取灵感，他倡导创建可能以公民目的而非营利动机为目的的成千上万个社交平台。