ABSTRACT

Value co-creation (VCC) has gained momentum in recent years due to the dramatic growth of digital technology. There is an ever-growing surge in academia and industry to understand the dimensions and outcomes of VCC through various digital platforms. However, there is sparse literature on VCC in the bottom of the pyramid (BoP) context, especially for technology-driven healthcare. Drawing on the service-dominant (S-D) logic and consumer culture theory (CCT), this research develops and validates a VCC model in the context of mobile healthcare for poor patients at the BoP. The findings identify VCC as a hierarchical construct that has a direct and indirect impact on continuance intentions and patient’s quality of life (QOLI) in which empowerment plays a mediating role. The authors discuss the implications for advancing VCC research and recommend avenues for linking it with economic (continuance) and social benefits (i.e. QOLI).

摘要

近年来，由于数字技术的迅猛发展，价值共创 (VCC) 势头强劲。学术界和工业界越来越多地通过各种数字平台了解 VCC 的维度和结果。然而，关于金字塔底部 (BoP) 背景下 VCC 的文献很少，特别是对于技术驱动的医疗保健。本研究借鉴服务主导 (SD) 逻辑和消费者文化理论 (CCT)，在 BoP 贫困患者的移动医疗背景下开发并验证了 VCC 模型。研究结果将 VCC 确定为一种分层结构，它对持续意图和患者的生活质量 (QOLI) 有直接和间接的影响，其中授权起着中介作用。