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Reality bites: How the pandemic has begun to shape the way we, metaphorically, see the world
Discourse & Society ( IF 2.4 ) Pub Date : 2021-05-10 , DOI: 10.1177/09579265211013118
Ahmed Abdel-Raheem 1
Affiliation  

Since the onset of the coronavirus pandemic, there have been thousands of articles on the use of metaphor to describe the crisis. A Google search yields more than 7000 hits. Indeed, an avalanche of metaphors has already been used to describe the Covid-19 pandemic. From war and oceanic metaphors to the dreaded phrase ‘ramping up’, the language and images used by politicians, journalists, scientific experts, commentators, artists, comedians, and meme-makers to understand the crisis are not neutral constructs. But far more disappointing than the use of inappropriate or politically incorrect metaphors is the fact that there is no single scholarly article that systematically studies the influence of the pandemic on cognition, especially metaphorical conceptualization. That is, how has the coronavirus pandemic changed the meaning of home, love, Halloween, social media platforms, and so on for us? Technically speaking, how has the crisis triggered, prompted, or simply facilitated the selection and employment of particular conceptual metaphors or their linguistic and non-linguistic manifestations? This article, based on a large-scale corpus of political cartoons, aims to answer that question – how the pandemic itself becomes a metaphor. I show that various different metaphor targets (including WAR, ISRAEL, TURKEY, DONALD TRUMP, BENJAMIN NETANYAHU, ARAB DICTATORS, THE KUWAITI NATIONAL ASSEMBLY, THE JORDANIAN CABINET, THE IRANIAN REGIME, MILITANT GROUPS, POVERTY, RACISM, CALENDAR, CORRUPTION, INJUSTICE, RUMORS, POLITICAL ASSASSINATIONS, THE GLOBE, THE UNION JACK, THE EUROPEAN UNION, THE US FAR RIGHT, THE 50 STARS OF THE AMERCAN FLAG, US-RUSSIAN RELATIONS, HOUSEWIVES, PERSONAL BELONGINGS, LOVE, QURBAN BAYRAM, CHRISTMAS, HALLOWEEN, ARABIC DRAMA, SCHOOL BAG, AWARENESS, and SOCIAL MEDIA COMPANIES such as Facebook, among many others) are all explained with reference to coronavirus-related terms or the source domain of CORONAVIRUS/VACCINATION. The sheer frequency of occurrences of CORONAVIRUS metaphors (a total of 175 out of 497 relevant multimodal cartoons, that is, more than 35%) demonstrates and makes a case for the necessity to examine the effect of context, in particular topical news and physical circumstances, in the cognitive linguistic study of creative metaphor. In short, the results provide initial evidence that new viruses and diseases such as Covid-19 have a negative and significant effect on cognition (or shape societies’ worldviews).



中文翻译:

现实咬伤:大流行病如何开始塑造我们隐喻地看待世界的方式

自从冠状病毒大流行以来,已经有成千上万的文章使用隐喻来描述危机。Google搜索产生7000多个点击。实际上,已经用大量的隐喻来描述Covid-19大流行。从战争和海洋隐喻到可怕的“爬坡”一词,政治人物,新闻工作者,科学专家,评论员,艺术家,喜剧演员和模因制作者用来理解危机的语言和图像都不是中立的。但是,与使用不适当的或政治上不正确的隐喻相比,令人失望的是,没有一个学术文章系统地研究流行病对认知的影响,尤其是隐喻概念化。也就是说,冠状病毒大流行如何改变了家庭,爱情,万圣节,社交媒体平台等等对我们来说呢?从技术上讲,危机如何触发,促使或简单地促进了特定概念隐喻或其语言和非语言表现形式的选择和使用?本文基于大规模的政治漫画集,旨在回答这个问题-大流行本身如何成为隐喻。我展示了各种不同的隐喻目标(包括战争,以色列,土耳其,唐纳德·特朗普,本杰明·内塔纳胡,阿拉伯独裁者,科威特国家议会,约旦人内阁,伊朗统治,武装团体,贫穷,种族主义,日历,腐败谣言,政治暗杀,地球仪,联盟杰克,欧洲联盟,美国远权军,美国国旗的50颗星,美俄关系,家庭主妇,个人服装,LOVE,QUARBAN BAYRAM,CHRISTMAS,HALLOWEEN,ARABIC DRAMA,SCHOOL BAG,AWARENESS和社交媒体公司(例如Facebook)等都参考冠状病毒相关术语或CORONAVIRUS / VACCINATION的源域进行了解释。CORONAVIRUS隐喻的出现频率很高(在497种相关的多模式卡通中,总共175种,即超过35%)证明并证明了有必要检查情境的影响,尤其是时事新闻和自然环境,在创造性隐喻的认知语言学研究中。简而言之,研究结果提供了初步的证据,证明诸如Covid-19之类的新病毒和疾病对认知(或塑造社会的世界观)具有负面和重大影响。以及Facebook等社交媒体公司)都参考了冠状病毒相关术语或CORONAVIRUS / VACCINATION的来源域进行了说明。CORONAVIRUS隐喻的出现频率很高(在497种相关的多模式卡通中,总共175种,即超过35%)证明并证明了有必要检查情境的影响,尤其是时事新闻和自然环境,在创造性隐喻的认知语言学研究中。简而言之,研究结果提供了初步的证据,证明诸如Covid-19之类的新病毒和疾病对认知(或塑造社会的世界观)具有负面和重大影响。以及Facebook等社交媒体公司)都参考了冠状病毒相关术语或CORONAVIRUS / VACCINATION的来源域进行了说明。CORONAVIRUS隐喻的出现频率很高(在497种相关的多模式卡通中,总共175种,即超过35%)证明并证明了有必要检查情境的影响,尤其是时事新闻和自然环境,在创造性隐喻的认知语言学研究中。简而言之,研究结果提供了初步的证据,证明诸如Covid-19之类的新病毒和疾病对认知(或塑造社会的世界观)具有负面和重大影响。CORONAVIRUS隐喻的出现频率很高(在497种相关的多模式卡通中,总共175种,即超过35%)证明并证明了有必要检查情境的影响,尤其是时事新闻和自然环境,在创造性隐喻的认知语言学研究中。简而言之,研究结果提供了初步的证据,证明诸如Covid-19之类的新病毒和疾病对认知(或塑造社会的世界观)具有负面和重大影响。CORONAVIRUS隐喻的出现频率很高(在497种相关的多模式卡通中,总共175种,即超过35%)证明并证明了有必要检查情境的影响,尤其是时事新闻和自然环境,在创造性隐喻的认知语言学研究中。简而言之,研究结果提供了初步的证据,证明诸如Covid-19之类的新病毒和疾病对认知(或塑造社会的世界观)具有负面和重大影响。

更新日期:2021-05-11
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