ABSTRACT

Donor behavior and the act of charity have attracted evident attention globally in recent years primarily because of squeezed government funding to charities and Nonprofit Organizations (NPOs) post 2008 financial meltdown. This paper reviewed 148 articles on charity donor behavior and giving behavior, and provides a coherent and contemporary view with a classification scheme having various categories based on different attributes. The purpose of this study is twofold. First, it covers a systematic literature review (SLR) of charity donor behavior and its drivers. Second, it identifies the gaps in the current body of knowledge and highlights the future research direction. Using SLR Method, the present research identifies, meticulously evaluates, critically analyzes, and synthesizes findings of the relevant studies published in international journals in the fields of consumer behavior, information technology, services marketing, psychology, economics, and marketing management from 1980 onwards. Subsequently, various emerging themes in the area of Donor Behavior are identified based on gaps to facilitate the researchers and practitioners for their future research efforts.

摘要

近年来，捐助者行为和慈善行为在全球引起了明显关注，这主要是因为 2008 年金融危机后政府对慈善机构和非营利组织 (NPO) 的资金紧缩。本文回顾了 148 篇关于慈善捐赠行为和捐赠行为的文章，并提供了一个连贯的、当代的观点，并提供了一个基于不同属性的不同类别的分类方案。这项研究的目的是双重的。首先，它涵盖了对慈善捐助者行为及其驱动因素的系统文献回顾 (SLR)。其次，它确定了当前知识体系的差距并突出了未来的研究方向。本研究使用 SLR 方法识别、仔细评估、批判性分析，并综合了 1980 年以来在消费者行为、信息技术、服务营销、心理学、经济学和营销管理等领域发表在国际期刊上的相关研究成果。随后，根据差距确定了捐赠者行为领域的各种新兴主题，以方便研究人员和从业人员进行未来的研究工作。