The gravity of the electronic waste (e-waste) crisis can be attributed to consumers' low participation in ensuring the proper disposal of such materials. Motivating consumers to recycle e-waste requires a deeper understanding of the dimensions that underlie behavioral intentions. Accordingly, the present study uses the novel framework of Valence Theory (VT) to examine how consumers evaluate their decision to recycle e-waste. The authors propose an extended VT model incorporating consumer values (value compatibility, openness to change, and environmental concerns), which is validated using cross-sectional survey data from 774 Japanese consumers. We also examine the role of different moderators resembling consumers' e-waste recycling behavior. The findings support the moderation hypotheses and suggest that intentions to recycle e-waste are affected by value compatibility, environmental concerns, and the perceived benefits of engaging in this behavior. Thus, the study has important implications for decision-makers, policymakers, and researchers interested in gaining deeper insights into issues surrounding consumers' e-waste recycling intentions.

电子垃圾（e-waste）危机的严重性可归因于消费者在确保正确处置此类材料方面的参与度低。激励消费者回收电子垃圾需要更深入地了解行为意图背后的维度。因此，本研究使用价理论 (VT) 的新框架来检查消费者如何评估他们回收电子废物的决定。作者提出了一个包含消费者价值观（价值兼容性、对变化的开放性和环境问题）的扩展 VT 模型，该模型使用来自 774 名日本消费者的横截面调查数据进行了验证。我们还研究了类似消费者电子垃圾回收行为的不同调解人的作用。研究结果支持适度假设，并表明回收电子废物的意图受到价值兼容性、环境问题以及参与这种行为的感知好处的影响。因此，这项研究对于有兴趣深入了解消费者电子垃圾回收意图问题的决策者、政策制定者和研究人员具有重要意义。