当前位置: X-MOL 学术Journal of Vacation Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic
Journal of Vacation Marketing ( IF 4.5 ) Pub Date : 2021-05-10 , DOI: 10.1177/13567667211014932
Jihye Min 1 , Kiseol Yang 1 , Jiyoung Kim 1
Affiliation  

This study examines the antecedents of restaurant repatronage intention and the extent to which risk perception (i.e. perceived vulnerability) moderates the formation of that intention during the COVID-19 pandemic. Service fairness, trust, and co-creation behavior were investigated as the antecedents of restaurant diners’ repatronage intention formation process in the context of the COVID-19 pandemic. Using the data collected from people who had dined in a restaurant during the study period, a structural analysis was conducted with the Partial Least Squares method. The proposed model in the study explained a significant amount of the variance in the customers’ repatronage intention and partially supported the moderation effect of perceived vulnerability to COVID-19. The findings of the study contribute to advancing our knowledge of how the perceived vulnerability to COVID-19 leverages customers’ repatronage intention, which is affected by service fairness, trust, and co-creation behavior in the restaurant industry.



中文翻译:

在COVID-19大流行期间,感知到的脆弱性在餐厅顾客的共创行为和再造意图中的作用

这项研究检查了饭店再造意图的前因,以及在COVID-19大流行期间风险感知(即感知的脆弱性)对这种意图形成的调节程度。在COVID-19大流行的背景下,对服务公平性,信任度和共同创造行为进行了调查,以作为饭店食客再赞助意图形成过程的先决条件。使用研究期间从在餐厅用餐的人收集的数据,使用偏最小二乘方法进行了结构分析。这项研究中提出的模型解释了客户的赞助意愿的巨大差异,并部分支持了对COVID-19的感知脆弱性的调节作用。

更新日期:2021-05-10
down
wechat
bug