Background:

Despite consumers appearing to assign great importance to green purchasing and expecting companies to produce their goods in an environmentally friendly way, they do not always exhibit this positive attitude while making purchases.

Focus:

This paper aims to discuss the extent to which green purchasing behavior in the Arabic Gulf is affected by individuals’ perceived environmental attitudes, concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived self-identity in environmental protection, perceived social context in environmental protection, as well as demographics.

Methods:

The study adopted a quantitative research approach using a survey questionnaire on a sample of 324 individuals residing in different Arab countries in the Gulf area. A 5-point Likert scale was used. Path analysis was conducted to test and evaluate the hypothesized relationships among constructs.

Results:

The study found importantly, by using multiple regression analyses, that consumers’ environmental concern, self-identity in environmental protection, and social context in environmental protection are significant predictors of green purchasing behavior and can predict 38.9% of green purchasing behavior. Among demographic factors, gender showed a significant effect on green purchasing behavior.

Importance to Social Marketing Field:

The present study enhances the social marketing literature through the understanding of green purchasing behaviors from a perspective of non-Western countries.

Recommendation for Research or Practice:

This paper has significant managerial implications. The findings could help marketers and government in formulating strategies that encourage green purchasing behavior in the Arabic Gulf.

Limitations:

Although the current study shed some light on green purchasing behaviors in the Arabic Gulf, it did not focus on a particular type of green product; rather, it looked at green purchasing behavior in general.

中文翻译：

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阿拉伯湾绿色采购行为的前因

背景：

尽管消费者似乎非常重视绿色采购，并期望公司以环保的方式生产商品，但他们在购买时并不总是表现出这种积极态度。

重点：

本文旨在讨论阿拉伯湾的绿色购买行为受到个人感知的环境态度，关注，感知的环境问题严重性，感知的环境责任，感知的环境保护自我意识，感知的环境社会环境影响的程度。保护以及人口统计数据。

方法：

该研究采用了调查问卷的定量研究方法，该调查问卷对居住在海湾地区不同阿拉伯国家的324个人进行了抽样调查。使用5点李克特量表。进行路径分析以测试和评估构建体之间的假设关系。

结果：

该研究重要地发现，通过使用多元回归分析，消费者对环境的关注，环境保护中的自我认同以及环境保护中的社会环境是绿色购买行为的重要预测指标，并且可以预测38.9％的绿色购买行为。在人口因素中，性别对绿色购买行为表现出显着影响。

对社会营销领域的重要性：

本研究通过从非西方国家的角度了解绿色购买行为，增强了社会营销文献。

研究或实践建议：

本文具有重要的管理意义。这些发现可以帮助营销人员和政府制定鼓励阿拉伯湾绿色采购行为的策略。

局限性：

尽管当前的研究为阿拉伯海湾地区的绿色购买行为提供了一些启示，但它并没有关注特定类型的绿色产品。而是着眼于绿色采购行为。