This article examines the fit (or lack thereof) between the competencies needed by the sport industry and the proficiency of sport management students. The authors apply importance–performance analysis as a strategic management tool to analyze the results of two competence-oriented datasets in a German context. They find that students’ self-identified proficiency is lower than the importance attributed to proficiency by industry experts. The authors critically discuss the absence of differences between the perceived performance of Bachelor’s and Master’s degree students and provide strategic recommendations for sport management higher education. The article highlights the development and communication of generic competencies as a unique selling proposition and reflect on the need to improve subject-specific competencies to further professionalize the field of sport management. Based on these results, a critical reflection of curriculum design in sport management higher education is needed.

本文探讨了体育行业所需的能力与体育管理​​专业学生的能力之间的契合度（或不足）。作者将重要性－绩效分析作为一种战略管理工具，用于在德国环境中分析两个以能力为导向的数据集的结果。他们发现，学生的自我识别能力低于行业专家对能力的重视。作者批判性地讨论了学士学位和硕士学位学生的感知表现之间没有差异，并为体育管理高等教育提供了战略建议。本文重点介绍了通用能力作为一种独特的销售主张的发展和交流，并思考了提高特定学科能力以进一步使运动管理领域专业化的必要性。基于这些结果，需要在体育管理高等教育中对课程设计进行批判性的反映。