This article proposes a new typology for understanding events or programs that represent exceptions to the norm in that they interrupt media schedules and/or monopolize coverage across numerous platforms and capture public attention for short periods of time. First the master category of exceptional mediated event is introduced and four main categories identified, media events, media disasters, news events and pseudo-events. Then, a primary distinction is drawn between those that interrupt mainstream programming and those that interrupt specialist news channels or are staged for publicity purposes by media producers. This typology builds on recent responses to Dayan and Katz’s (1992) classic study of Media Events but argues that rather than expanding conceptual categories, specific analytical tools—that focus on temporality, organization, scale, liveness and genre—are required to make sense of an increasingly complex, and competitive, media landscape

中文翻译：

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W（h）媒体活动？建立类型化理论，以对异常事件进行理论化，以打破复杂媒体环境中的规范

本文提出了一种新的分类法，用于理解代表异常的事件或程序，因为它们会中断媒体投放时间和/或垄断多个平台的报道并在短时间内引起公众的关注。首先，介绍了特殊媒介事件的主要类别，并确定了四个主要类别，即媒体事件，媒体灾难，新闻事件和伪事件。然后，在中断主流节目的节目和中断专业新闻频道的节目或由媒体制作人进行宣传的节目之间进行了主要区分。这种类型建立在对Dayan和Katz（1992）对媒体事件的经典研究的最新回应的基础上，但他认为，特定的分析工具不是扩展概念类别，而是专注于时间性，组织性，规模，