ABSTRACT

This study assesses the attributes and performance of economy hotels as perceived by tourists and examines the differences in the importance ascribed to the perceived attributes among different tourist types, hotel star ratings, and tourist nationalities. Using the content analysis method, 1,545 online reviews of Taipei’s economy hotels posted on Agoda and Booking.com were collected. Overall accommodation conditions, transportation convenience, breakfast service, room facilities, and staff attitude were the top five hotel attributes that tourists were found to value and mostly rate positively. Overall, bathroom quality, hotel design, noise level, room facilities, decoration, and design were found to be negatively rated, with improvements suggested for economy hotels.

摘要

本研究评估了游客对经济型酒店的感知属性和绩效，并检验了不同游客类型、酒店星级和旅游国籍之间感知属性的重要性差异。使用内容分析方法，收集了 1,545 条发布在 Agoda 和 Booking.com 上的台北经济型酒店在线评论。总体住宿条件、交通便利、早餐服务、客房设施和员工态度是游客最看重的前五位酒店属性，且大多给予正面评价。总体而言，浴室质量、酒店设计、噪音水平、房间设施、装饰和设计被评为负面，建议对经济型酒店进行改进。