ABSTRACT

This study aimed to understand how tourists’ pro-environmental behavior (PEB) can be promoted in natural walking trails. Specifically, this study examined the links among place attachment, place-specific PEB, and general PEB in everyday life, and the effects of power on PEB. Using data collected from 273 walking tourists, the results of structural equation modeling revealed place identity, nature bonding, social bonding, and general PEB directly affecting place-specific PEB. In addition, power was found to have a direct effect on only general PEB. These results demonstrate the importance of focusing affective strategies and providing effective infrastructure to promote tourists’ environmental practices.

摘要

这项研究旨在了解如何在自然的步道中促进游客的环保行为（PEB）。具体而言，这项研究检查了日常生活中场所依恋，场所特定的PEB和一般PEB之间的联系，以及功率对PEB的影响。使用从273名步行游客中收集的数据，结构方程模型的建模结果显示了地点标识，自然联系，社会联系以及直接影响到特定地点的PEB的一般PEB。另外，发现功率仅对普通PEB有直接影响。这些结果表明，重点关注情感策略并提供有效的基础设施以促进游客的环境习惯的重要性。