The rise of social media has led to unprecedented opportunities for individuals to share, or express, their attitudes on social and political issues. What factors affect whether individuals choose to share? This research identifies a novel determinant of attitude sharing-support-oppose framing, defined as whether individuals think of their own attitude in terms of what they support or what they oppose. Support-oppose framing is distinct from attitude valence, as the same attitude can be framed in terms of support (e.g., I support that this policy is bad) or opposition (e.g., I oppose that this policy is good). Seven experiments, two correlational studies, and one field study provide evidence for a support-oppose framing effect, whereby individuals are more likely to share attitudes framed in terms of positions they support rather than positions they oppose. This effect occurs via two pathways. In the first, support-framed attitudes are viewed as more value expressive, which facilitates greater attitude sharing. In the second, support-framed attitudes are believed to promote more positive impressions, which also leads to greater sharing. This effect is attenuated when individuals' typical impression-management goals are relaxed. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

中文翻译：

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我是支持它的好还是反对它的坏？支持反对框架对态度共享的影响。

社交媒体的兴起为个人分享或表达他们对社会和政治问题的态度带来了前所未有的机会。哪些因素会影响个人是否选择分享？这项研究确定了态度共享-支持-反对框架的新决定因素，定义为个人是否根据他们支持或反对什么来考虑自己的态度。支持-反对框架与态度效价不同，因为同样的态度可以用支持（例如，我支持该政策是坏的）或反对（例如，我反对该政策是好的）来表述。七项实验、两项相关研究和一项实地研究为支持-反对框架效应提供了证据，个人更有可能分享他们支持的立场而不是他们反对的立场的态度。这种效应通过两种途径发生。首先，支持框架的态度被视为更具价值表达性，这有助于更好地分享态度。第二，支持框架的态度被认为会促进更积极的印象，这也会导致更多的分享。当个人典型的印象管理目标放松时，这种影响会减弱。（PsycInfo 数据库记录 (c) 2021 APA，保留所有权利）。这也导致更大的共享。当个人典型的印象管理目标放松时，这种影响会减弱。（PsycInfo 数据库记录 (c) 2021 APA，保留所有权利）。这也导致更大的共享。当个人典型的印象管理目标放松时，这种影响会减弱。（PsycInfo 数据库记录 (c) 2021 APA，保留所有权利）。