The rise of social media has led to unprecedented opportunities for individuals to share, or express, their attitudes on social and political issues. What factors affect whether individuals choose to share? This research identifies a novel determinant of attitude sharing-support-oppose framing, defined as whether individuals think of their own attitude in terms of what they support or what they oppose. Support-oppose framing is distinct from attitude valence, as the same attitude can be framed in terms of support (e.g., I support that this policy is bad) or opposition (e.g., I oppose that this policy is good). Seven experiments, two correlational studies, and one field study provide evidence for a support-oppose framing effect, whereby individuals are more likely to share attitudes framed in terms of positions they support rather than positions they oppose. This effect occurs via two pathways. In the first, support-framed attitudes are viewed as more value expressive, which facilitates greater attitude sharing. In the second, support-framed attitudes are believed to promote more positive impressions, which also leads to greater sharing. This effect is attenuated when individuals' typical impression-management goals are relaxed. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

中文翻译：

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我支持它是好的还是反对它的不好？支持反对框架对态度共享的影响。

社交媒体的兴起为个人提供了前所未有的机会，以分享或表达他们对社会和政治问题的态度。哪些因素会影响个人是否选择分享？这项研究确定了态度共享-支持-反对框架的一个新的决定因素，即人们是否根据自己的支持或反对意见来思考自己的态度。支持-反对框架与态度效价不同，因为可以以支持（例如，我支持此政策为坏）或反对（例如，我反对此政策为好）来表示相同的态度。七项实验，两项相关研究和一项实地研究提供了支持-反对框架效应的证据，因此，个人更有可能分享他们所支持的立场而非反对的立场所表达的态度。该效应通过两种途径发生。首先，支持框架的态度被视为更具价值表现力，这有助于更大程度的态度共享。第二，人们相信以支持为框架的态度会产生更多积极的印象，这也将导致更多的分享。放宽个人的典型印象管理目标时，这种效果会减弱。（PsycInfo数据库记录（c）2021 APA，保留所有权利）。这也导致更多的共享。放宽个人的典型印象管理目标时，这种效果会减弱。（PsycInfo数据库记录（c）2021 APA，保留所有权利）。这也导致更多的共享。放宽个人的典型印象管理目标时，这种效果会减弱。（PsycInfo数据库记录（c）2021 APA，保留所有权利）。