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Adherence to COVID-19 mitigation measures among American adults: the need for consistent and unified messaging.
Health Education Research ( IF 2.1 ) Pub Date : 2021-04-12 , DOI: 10.1093/her/cyab002
Mesfin A Bekalu 1 , Dhriti Dhawan 2 , Rachel McCloud 2 , Ramya Pinnamaneni 1 , Kasisomayajula Viswanath 1, 2
Affiliation  

In the United States, elite and media communications about the risks of, and mitigation strategies for, COVID-19 have been characterized by lack of consensus. In this study, we draw from a nationally representative sample of American adults to examine the associations between exposure to different media and platforms (mainstream, conservative, liberal or social media) and adherence to COVID-19 mitigation measures such as physical distancing and mask use. We also examine the individual and social factors associated with adherence to mitigation measures. We find that exposure to conservative outlets, being republican, having low confidence in scientists and high perception of information overload are associated with low adherence. In contrast, exposure to liberal and mainstream news outlets, being democrat, having high confidence in scientists, and low perception of information overload are associated with high adherence. The findings suggest the need for consistent and unified public health messaging that cuts across partisan splits and the growing skepticism in science.

中文翻译:

在美国成年人中遵守COVID-19缓解措施:需要一致和统一的消息传递。

在美国,关于COVID-19的风险和缓解策略的精英和媒体交流缺乏共识。在这项研究中,我们从美国成年人的全国代表性样本中研究了暴露于不同媒体和平台(主流,保守,自由或社交媒体)与遵守COVID-19缓解措施(如身体疏远和戴口罩)之间的关联。 。我们还将研究与缓解措施依从性相关的个人和社会因素。我们发现,共和党人,保守派人士,对科学家的信心低以及对信息超载的高度感知与保守派人士的接触与低依从性有关。相比之下,作为民主人士,对科学家抱有高度信心的自由主义和主流新闻媒体的曝光,信息过载的低感知与高依从性相关。研究结果表明,需要保持一致和统一的公共卫生信息,以跨越党派分歧和对科学的怀疑态度。
更新日期:2021-04-12
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