Information about invasive species needs to be spread rapidly across a wide geographic area following an invasion. However, in-person events can be time-consuming and costly for the participants, organizers, and presenters. Online programming like webinars can bridge this gap, but there is limited published data on how best to run these programs. We report on a 10-yr webinar program, Emerald Ash Borer University, and offer suggestions for improving their effectiveness as a communication tool. Webinar participants viewed the webinars positively and undertook recommended management actions. In addition, most of our survey respondents extended the reach of this program by widely sharing the information from the webinars. Posting the webinars on popular streaming platforms greatly extended their reach long after the live viewing event. Despite their longevity, viewers of recorded videos watched them differently than those viewing live events. We suggest modifying the format of future webinar presentations to accommodate these differences to improve information transfer.

中文翻译：

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十年入侵物种网络研讨会计划的经验教训：Emerald Ash Borer大学。

关于入侵物种的信息需要在入侵后迅速在广泛的地理区域中传播。但是，面对面的活动对于参与者，组织者和演示者而言可能是耗时且昂贵的。像网络研讨会这样的在线编程可以弥补这一差距，但是关于如何最好地运行这些程序的公开数据有限。我们报告了Emerald Ash Borer大学为期10年的网络研讨会计划，并提出了提高其作为交流工具的有效性的建议。网络研讨会参与者对网络研讨会持积极态度，并采取了建议的管理措施。此外，大多数接受调查的受访者通过广泛共享网络研讨会中的信息来扩展该计划的范围。在现场观看活动结束很长时间之后，在流行的流媒体平台上发布网络研讨会大大扩展了他们的影响力。尽管寿命长，但录制视频的观看者观看视频的方式与观看直播活动的方式不同。我们建议修改以后的网络研讨会演示的格式，以适应这些差异，从而改善信息传递。