Adopting the attention-based view of the firm as our principal theoretical lens, we explore the mechanisms by which subsidiaries attract or avoid headquarters attention in developing successful assumed autonomy-based initiatives. To this end, our study utilizes qualitative data from subsidiary and headquarters perspectives in a multiple case study design. Our study reveals that subsidiaries first engage in non-disclosure of assumed autonomy-based initiatives to avoid negative headquarters attention. We then highlight the way in which subsidiaries undertake initiative selling to attract positive headquarters attention; in particular, we identify the unique selling criteria of demonstrable financial success and corporate alignment. Finally, we reveal the importance of timing in balancing the competing dual requirements of non-disclosure and initiative selling.

中文翻译：

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开发成功的基于自主的计划：基于注意力的观点

采用公司的基于注意力的观点作为我们的主要理论视角，我们探索了子公司在开发成功的假设的基于自治的计划时吸引或避免总部注意力的机制。为此，我们的研究在多案例研究设计中使用了来自子公司和总部视角的定性数据。我们的研究表明，子公司首先会不披露假定的基于自主权的举措，以避免负面的总部关注。然后，我们重点介绍了子公司进行主动销售以吸引总部积极关注的方式；特别是，我们确定了可证明的财务成功和公司一致性的独特销售标准。最后，