Abstract

This paper explores the implications of contemporary sharing—a central cultural activity in the twenty-first century related to social media, the shared economy and ways of communication—on fashion. First, it maps the connection between fashion, body and personality. Later, following a theoretical model presented by John, it argues that sharing and fashion are internally connected and that sharing is the driving force behind the appearance of new consumer concepts such rental services and digital collections. Finally, the article analyzes these services to demonstrate how they disrupt the historical relationship between subjects and fashion objects in terms of ownership, physical connection and speed of circulation. It arises from this that in fashion, where the object used to be owned or literally attached to the body, and is part of a constructed personality, sharing is motivating a radical shift in the bond connecting subjects and clothes.

摘要

本文探讨了当代共享——21 世纪与社交媒体、共享经济和交流方式相关的核心文化活动——对时尚的影响。首先，它映射了时尚、身体和个性之间的联系。后来，根据约翰提出的理论模型，它认为共享和时尚是内在联系的，共享是新消费概念出现的驱动力，例如租赁服务和数字收藏。最后，文章分析了这些服务，以展示它们如何在所有权、物理连接和流通速度方面破坏主题和时尚物品之间的历史关系。由此产生的原因是，在时尚界，曾经拥有或依附于身体的物体，