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Shifting consumer behavior to address climate change
Current Opinion in Psychology ( IF 6.813 ) Pub Date : 2021-05-07 , DOI: 10.1016/j.copsyc.2021.04.007
Rishad Habib 1 , Katherine White 1 , David J Hardisty 1 , Jiaying Zhao 2
Affiliation  

We review recent articles on how to change consumer behavior in ways that improve climate impacts, with a special focus on those articles using experimental interventions and measuring actual behaviors. We organize the findings using the SHIFT framework to categorize behavior change strategies based on five psychological factors: Social influence (e.g. communicating that others are changing to plant-based diets doubled meatless lunch orders), Habit (e.g. consumer collaboration to establish new, value-based practices helped to reduce food waste), Individual self (e.g. when women made up half of the group, 51% more trees were conserved), Feelings and cognition (e.g. anticipated guilt reduced choice of unethical attributes in made-to-order products), and Tangibility (e.g. concrete representations of the future of recycled products improved recycling behavior).



中文翻译:

转变消费者行为以应对气候变化

我们回顾了最近关于如何以改善气候影响的方式改变消费者行为的文章,特别关注那些使用实验干预和测量实际行为的文章。我们使用 SHIFT 框架组织调查结果,根据五个心理因素对行为改变策略进行分类:社会影响(例如,传达其他人正在改变以植物为基础的饮食,使无肉午餐订单增加一倍)、习惯(例如,消费者合作建立新的、价值-基于实践有助于减少食物浪费)、个体自我(例如,当女性占群体的一半时,保护的树木增加了 51%)、感觉和认知(例如,预期的内疚减少了定制产品中不道德属性的选择)和有形性(例如

更新日期:2021-06-07
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