Previous research shows that the direction of rating scales can influence participants’ response behavior. Studies also suggest that the device used to complete online surveys might affect the susceptibility to these effects due to the different question layouts (e.g., horizontal grids vs. vertical individual questions). This article contributes to previous research by examining scale direction effects in an online multi-device survey conducted with panelists in Spain. In this experiment, respondents were randomly assigned to two groups where the scale direction was manipulated (incremental vs. decremental). Respondents completed the questionnaire using the device of their choosing (57.8% used PCs; 36.5% used smartphones; and 5.7% used tablets). The results show that scale direction influenced response distributions but did not significantly affect data quality. In addition, our findings indicate that scale direction effects were comparable across devices. Findings are discussed and implications are highlighted.

先前的研究表明，评定量表的方向会影响参与者的反应行为。研究还表明，由于问题布局不同（例如，水平网格与垂直单个问题），用于完成在线调查的设备可能会影响对这些影响的敏感性。本文通过与西班牙小组成员进行的在线多设备调查研究尺度方向效应，为以前的研究做出了贡献。在该实验中，将受访者随机分配到两个组，在两个组中控制刻度方向（增量与减量）。受访者使用自己选择的设备（57.8％的二手PC； 36.5％的智能手机； 5.7％的平板电脑）填写了调查问卷。结果表明，标度方向影响响应分布，但没有显着影响数据质量。此外，我们的发现表明，尺度方向的影响在各种设备之间是相当的。讨论了发现，并突出了含义。