Using a three-condition, between-subjects experimental design (N = 152), this study investigates the persuasive effects of fear and humor in nonprofit advocacy-style videos. Findings indicate both fear and humor positively affect a behavioral willingness to change behaviors. Mediation analysis of the antecedent variables in the theory of planned behavior model also revealed significant indirect effects of each form of appeal through attitudes. Findings advance current conceptual and practical understanding of the persuasive power of nonprofit advocacy-style videos.

中文翻译：

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宣传视频中说服框架的有效性

本研究使用三条件，受试者之间的实验设计（N = 152），研究了非营利性倡导风格视频中恐惧和幽默的说服力。研究结果表明，恐惧和幽默都会对改变行为的行为意愿产生积极影响。计划行为模型理论中对前因变量的中介分析还显示，通过态度，每种形式的上诉都具有显着的间接影响。研究结果进一步推动了当前对非营利性倡导式视频的说服力的概念和实践理解。