Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.

中文翻译：

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线下消费者行为追踪的实施

由于电子商务平台的交易量增长下降，实体渠道吸引了多家国际大型公司（如阿里巴巴、京东、沃尔玛、万达和五洲国际）的大量投资。但是，电商平台可以跟踪消费者的行为（着陆页设计的吸引力、特定产品的点击、消费者行为轨迹跟踪、广告点击、产品页面的内部链接优化），这是目前实体渠道无法实现的壮举。因此，本研究试图通过使用图像对象跟踪和图像检测技术将在线频道的特征应用到物理频道中。通过这种包容，实体渠道能够为消费者提供更有利的体验和互动，实体店主可以更准确地了解门店消费者的消费行为。通过该系统获取的信息可以提供给店主，作为商品摆放、陈列货架布置、消费者流通路径规划的参考。本研究利用图像处理技术定位感兴趣区域，并应用对象跟踪获取消费者轨迹，成功实现了实体渠道中在线平台的消费者跟踪特性，同时保留了实体渠道的独特体验。这为企业和消费者带来了双赢的局面。通过该系统获取的信息可以提供给店主，作为商品摆放、陈列货架布置、消费者流通路径规划的参考。本研究利用图像处理技术定位感兴趣区域，并应用对象跟踪获取消费者轨迹，成功实现了实体渠道中在线平台的消费者跟踪特性，同时保留了实体渠道的独特体验。这为企业和消费者带来了双赢的局面。通过该系统获取的信息可以提供给店主，作为商品摆放、陈列货架布置、消费者流通路径规划的参考。本研究利用图像处理技术定位感兴趣区域，并应用对象跟踪获取消费者轨迹，成功实现了实体渠道中在线平台的消费者跟踪特性，同时保留了实体渠道的独特体验。这为企业和消费者带来了双赢的局面。本研究利用图像处理技术定位感兴趣区域，并应用对象跟踪获取消费者轨迹，成功实现了实体渠道中在线平台的消费者跟踪特性，同时保留了实体渠道的独特体验。这为企业和消费者带来了双赢的局面。本研究利用图像处理技术定位感兴趣区域，并应用对象跟踪获取消费者轨迹，成功实现了实体渠道中在线平台的消费者跟踪特性，同时保留了实体渠道的独特体验。这为企业和消费者带来了双赢的局面。