This research draws on protection motivation theory, temporal construal theory, and self-determination theory to understand consumption practices during a pandemic crisis by looking at the narratives of British consumers during the COVID-19 crisis. A two-stage design is adopted: the first stage adopts an exploratory strategy to identify consumption-related themes using netnography, while the second stage explores these themes further to gain a deeper insight through 13 semi-structured interviews. Three themes emerge relating to different aspects of consumption practices. These themes are found to link to the self-control research area and include consumers' self-control changing their shopping behaviour, having less self-control over unhealthy snack consumption and having less self-control concerning alcohol. These lead to changes in other consumption practices, including store format and type of shopping. Different initiatives are discussed to help retailers retain their new lockdown customers to help manufacturers provide healthier options and to help weight management businesses and the National Health Service reduce unhealthy consumption habits.

中文翻译：

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COVID-19 危机期间的消费行为

本研究利用保护动机理论、时间解释理论和自决理论，通过观察英国消费者在 COVID-19 危机期间的叙述来了解大流行危机期间的消费行为。采用两阶段设计：第一阶段采用探索性策略，利用网络志识别消费相关主题，第二阶段通过13次半结构化访谈进一步探索这些主题，以获得更深入的洞察力。出现了与消费实践的不同方面相关的三个主题。这些主题被发现与自我控制研究领域相关，包括消费者自我控制改变他们的购物行为、对不健康零食消费的自我控制较少以及对酒精的自我控制较少。这些导致其他消费实践的变化，包括商店格式和购物类型。讨论了不同的举措，以帮助零售商留住新的锁定客户，以帮助制造商提供更健康的选择，并帮助体重管理企业和国家卫生服务局减少不健康的消费习惯。