Purpose

The endowment effect is arguably one of the most robust phenomena documented in economics, behavioral decision theory and consumer research. However, the endowment effect has traditionally been studied as a fairly static phenomenon at the transactional level of analysis.

Design/methodology/approach

This paper documents this “contagious” endowment effect using lab experiments and such field data as eBay transactions and discuss the managerial implication of these findings.

Findings

This study suggests that the endowment effect is not limited to the level of the specific object, but can manifest itself with the more abstract class of objects to which a specific object happens to belong.

Research limitations/implications

A logical next step would be to examine the boundary conditions – how similar does the subsequent object have to be for the endowment effect to transfer over to it? A related aspect would be whether there are boundary conditions arising from the quality of the endowment.

Practical implications

The effects reported here probably underlie the success of the many types of “bait and switch” schemes that have been used by the more unsavory type of marketer. As such, these findings might have implications for policy in the area of consumer protection.

Originality/value

This paper argues for and presents evidence consistent with the notion that the endowment effect is dynamic and can be transferred from one transaction to another and refer to this generalization of the endowment effect to other, similar products as “contagious endowment.”

中文翻译：

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交易之间的传染性end赋效应

目的

effect赋效应可以说是经济学，行为决策理论和消费者研究中记载的最有力的现象之一。但是，传统上在研究的交易层次上将the赋效应作为一种相当静态的现象进行研究。

设计/方法/方法

本文使用实验室实验和诸如eBay交易之类的现场数据记录了这种“传染性” end赋效应，并讨论了这些发现的管理意义。

发现

这项研究表明，effect赋效应不仅限于特定对象的层次，而且可以通过特定对象恰好属于的对象的更抽象类来体现。

研究局限/意义

合理的下一步将是检查边界条件-effect赋效应要转移到其后，下一个对象必须有多相似？一个相关的方面是捐赠质量是否存在边界条件。

实际影响

此处报道的效果可能是许多类型的“诱饵和转换”方案成功的基础，而这些诱饵和方案已被更不明智的营销人员使用。因此，这些发现可能会对消费者保护领域的政策产生影响。

创意/价值

本文主张并提供了与the赋效应是动态的并且可以从一项交易转移到另一笔交易的观点相一致的证据，并将the赋效应对其他类似产品的这种概括称为“传染性end赋”。