ABSTRACT

Research question

Although a growing body of literature has explored the strategic value and organizational drivers of corporate philanthropy (CP) by professional sport teams, we know less about the influence of geographic community which may constrain or enable the philanthropic behavior of teams. The purpose of this study is to explore how community institutional forces affect the level of philanthropic giving by professional sport teams in the U.S. across four major leagues.

Research methods

We hypothesized that team philanthropic giving will be greater when teams are in communities which value or promote philanthropic behaviors. To test this idea, we used longitudinal data of philanthropic giving of professional sport team foundations and factors in teams’ community institutional environments between 2005 and 2015 (n = 921).

Results and Findings

The results revealed that higher state income tax rates and a greater presence of nonprofit organizations in the community increased the level of team philanthropic giving, whereas the effect of community volunteer rates on team philanthropic giving was not found to be significant.

Implications

Our study advances sport management research by adding knowledge of how professional sport teams are anchored in the institutional and social structures of community. The findings provide practical implications to inform sport teams to be attuned to signals from the community to make the most significant social impact. Furthermore, policymakers might leverage different community institutional forces to exert pressure on teams to engage in appropriate levels of CP to achieve desired collaborative social objectives.

中文翻译：

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探索社区制度力量对职业体育企业慈善事业的影响

摘要

研究问题

尽管越来越多的文献探讨了职业运动队企业慈善事业（CP）的战略价值和组织驱动力，但我们对地理社区的影响力知之甚少，这种影响力可能会限制或促进团队的慈善行为。本研究的目的是探讨社区制度力量如何影响美国四大联盟职业运动队的慈善捐赠水平。

研究方法

我们假设，当团队所在的社区重视或促进慈善行为时，团队的慈善捐赠将会更多。为了检验这个想法，我们使用了 2005 年至 2015 年间职业运动队基金会的慈善捐赠和球队社区制度环境因素的纵向数据 ( n  = 921)。

结果和发现

结果显示，较高的州所得税率和社区中非营利组织的存在增加了团队慈善捐赠的水平，而社区志愿者比率对团队慈善捐赠的影响并不显着。

影响

我们的研究通过增加专业运动队如何扎根于社区的制度和社会结构的知识来推进体育管理研究。研究结果提供了实际意义，可以帮助运动队适应社区的信号，以产生最重大的社会影响。此外，政策制定者可能会利用不同的社区机构力量向团队施加压力，要求其参与适当级别的社区规划，以实现期望的协作社会目标。