Studies scrutinizing the tangible and intangible factors regarding the length of stay (LOS) in a destination are rare. The emotional factors have not always been integrated into this analysis. We have contributed to fill this gap in the literature considering the degree of happiness with the tourist destination. We used a sample of 1253 tourists and three regression models were estimated (OLS regression model, a Weibull survival model and a zero-truncated negative binomial) to study the LOS. We verified that the emotional factor related with happiness affects the LOS. Furthermore, regarding the managerial/practical implications it is important to highlight that the tourists who intend to visit the city have gastronomic and wine experiences, and, through their contact with the cultural heritage of the city, they will stay for a longer period of time. In addition to economic factors, as expenditures, there are also emotional and experiential aspects that influence LOS and these have to be included in the communication of a tourist destination. The attributes of a destination are not enough to influence the LOS. The destination must also be a set of experiences that will increase the happiness of the tourist with the destination.

仔细研究目的地停留时间（LOS）的有形和无形因素的研究很少。情感因素并不总是被整合到该分析中。考虑到游客对目的地的满意程度，我们为填补文献中的空白做出了贡献。我们使用了1253名游客的样本，并估计了三种回归模型（OLS回归模型，Weibull生存模型和零截断的负二项式）来研究LOS。我们验证了与幸福有关的情感因素会影响LOS。此外，关于管理/实践意义，重要的是要强调指出，打算访问城市的游客具有美食和美酒的经验，并且通过与城市文化遗产的接触，他们会停留更长的时间。除经济因素外，作为支出，还存在影响LOS的情感和体验方面，这些都必须包含在旅游目的地的沟通中。目的地的属性不足以影响LOS。目的地还必须是一系列体验，可以增加游客对目的地的满意度。