Suicide travel, in which potential suicide candidates visit certain destinations to perform physician-assisted suicide (PAS), is an emerging topic in tourism. Despite noted discrepancies between suicide travel and traditional definitions of tourism, PAS practices in tourism have gained the attention of scholars and practitioners. This type of travel is inherently complex, and its segmentation remains ambiguous. This study examines a sample of PAS-related videos and viewer comments to identify relevant travel segments. Based on two rounds of thematic content analysis, the resultant segmentation offers a preliminary perspective on this emerging market. Theoretically, this study is among the first to provide a comprehensive overview of the roles of PAS practices in tourism in terms of specific target groups. Practically, the findings offer novel insight for industry practitioners and policy makers.

自杀旅行是潜在的自杀候选者前往某些目的地进行医师辅助自杀（PAS）的旅行，这是旅游业中一个新兴的话题。尽管自杀旅行与传统旅游定义之间存在明显差异，但PAS在旅游中的做法已引起学者和从业者的关注。这种旅行本质上很复杂，其细分仍然不明确。这项研究检查了与PAS相关的视频样本和观众评论，以识别相关的旅行细分。基于两轮主题内容分析，最终的细分为这一新兴市场提供了初步的视角。从理论上讲，该研究是第一个针对特定目标群体全面概述PAS做法在旅游业中作用的研究。几乎，