Emerging technologies provide new opportunities for organizations but also introduce uncertainty and ambiguity about future developments. One specific risk that firms encounter in the prospective sensemaking process is the failure to adequately judge their potential impact on the organization, if they rely heavily on existing beliefs about the future or the industry. This study explores how opening up the strategy process (through a collaboration of companies from various industries) influences the way actors interpret and make sense of ambiguous and uncertain environments caused by blockchain technology. We recognized that this cross-industry, prospective sensemaking approach played a noticeable role in the way actors interpreted and reflected on technological change. The diversity of perspectives was framed by the participants as conducive to out-of-the-box thinking and to develop new frames and mental models. In various social and discursive processes, new meanings and application possibilities for the own company were developed. Due to the cross-industry approach (without competitors), an open learning climate could evolve, intracompany power struggles were prevented and there was no need to develop a ‘common sense’, which facilitated adopting a wide variety of perspectives and thinking in scenarios. Moreover, it was found that skilful facilitators played an important role in initiating and accompanying the sensemaking process.

中文翻译：

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用于识别新兴技术潜在影响的前瞻性协作意义构建

新兴技术为组织提供了新的机会，但也为未来的发展带来了不确定性和模糊性。公司在前瞻性意义构建过程中遇到的一个特定风险是，如果它们严重依赖对未来或行业的现有信念，则无法充分判断它们对组织的潜在影响。本研究探讨了开放战略过程（通过来自不同行业的公司的合作）如何影响参与者解释和理解由区块链技术引起的模糊和不确定环境的方式。我们认识到，这种跨行业、前瞻性的意义构建方法在参与者解释和反思技术变革的方式中发挥了显着的作用。参与者认为观点的多样性有助于开箱即用的思维和发展新的框架和心理模型。在各种社会和话语过程中，为自己的公司开发了新的含义和应用可能性。由于采用跨行业的方法（没有竞争对手），可以形成开放的学习氛围，防止公司内部的权力斗争，并且不需要培养“常识”，这有助于在场景中采用广泛的观点和思维。此外，还发现熟练的促进者在启动和伴随意义构建过程中发挥了重要作用。为自己的公司开发了新的含义和应用可能性。由于采用跨行业的方法（没有竞争对手），可以形成开放的学习氛围，防止公司内部的权力斗争，并且不需要培养“常识”，这有助于在场景中采用广泛的观点和思维。此外，还发现熟练的促进者在启动和伴随意义构建过程中发挥了重要作用。为自己的公司开发了新的含义和应用可能性。由于采用跨行业的方法（没有竞争对手），可以形成开放的学习氛围，防止公司内部的权力斗争，并且不需要培养“常识”，这有助于在场景中采用广泛的观点和思维。此外，还发现熟练的促进者在启动和伴随意义构建过程中发挥了重要作用。