Circular economy (CE) has garnered increasing attention in political circles and practitioner literature thanks to its potential to overcome the harmful consequences of linear patterns of growth. Nonetheless, the adoption of sustainable practices entails a holistic approach requiring businesses to make significant changes to their production, technologies and stakeholder management. These challenges resulted in limited progress in terms of the practical implementation of CE. This paper addresses the need for more literature focused on the pragmatic aspects of applying this paradigm to incumbent firms. The author presents the journey that Lucart S.p.A., a major European tissue paper manufacturer, has undertaken between 2014 and 2020 to apply CE principles to its practices. Insights from the transformation process, reconstructed through interviews with the firm's management and environmental impact data, suggest that to succeed it takes innovating (plants, products and marketing strategies) and setting up supply chains that reconcile environmental and economic sustainability.

中文翻译：

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循环经济，现有焦点公司的转型：如何成功协调环境和经济的可持续性？

循环经济 (CE) 因其克服线性增长模式的有害后果的潜力而在政界和从业者文献中获得越来越多的关注。尽管如此，可持续实践的采用需要一种整体方法，要求企业对其生产、技术和利益相关者管理做出重大改变。这些挑战导致 CE 的实际实施进展有限。本文解决了需要更多文献关注将这种范式应用于现有公司的务实方面。作者介绍了欧洲主要生活用纸制造商 Lucart SpA 在 2014 年至 2020 年期间将 CE 原则应用于其实践的历程。转型过程中的洞察，