Intelligent cloud computing of logistics industry, especially in trunk logistics, is becoming hugely important in global economy. However, logistics information systems are heterogeneous, and each system processes lots of data; furthermore, data confidentiality in the operation process for respective stakeholders blocks information sharing, especially in the settings in China that the small and medium logistic enterprises play the major role in whole market. In this paper we identify the current challenges and propose a concise and effective paradigm, hyperconnected trunk logistics alliance (HTLA) framework based on the technology of blockchain and big data, which connects logistics information systems effectively by breaking the system heterogeneity of different stakeholders, holding its data confidentiality separately. Furthermore, the proposed privacy protection scheme can hold the access control rules based on smart contract of blockchain instead of exposing to public network. Thus, the proposed HTLA platform, as a novel solution, can facilitate the cooperation of stakeholders, enforce administrative surveillance and improve the service quality. Further, a case study grounded on the Project of China national logistics hub aiming to build a trustful, collaborative and transparent logistics network.