The present research investigated whether message strength moderates the effect of self-affirmation on reactions given to cigarette warning labels. Three hundred eighty-four female (Study 1) and 383 male (Study 2) smokers completed a self-affirmation manipulation and then evaluated either strong or weak warning labels in terms of message derogation. Next, they reported their intentions to quit smoking. Only for the male sample, message strength moderated the effect of self-affirmation on message derogation. However, message strength did not have a moderating role on both message derogation and quit intentions for the female sample and on quit intentions for the male sample.

本研究调查了信息强度是否会调节自我肯定对香烟警告标签反应的影响。384 名女性（研究 1）和 383 名男性（研究 2）吸烟者完成了自我确认操作，然后根据信息减损评估强或弱警告标签。接下来，他们报告了他们戒烟的意图。仅对于男性样本，信息强度调节了自我肯定对信息减损的影响。然而，信息强度对女性样本的信息减损和退出意图以及男性样本的退出意图都没有调节作用。