Enterprise Social Media Platforms (ESMPs) are arenas for self-presentation where employees construct, co-create, and maintain an online image among their colleagues. This study systemically evaluated the current literature to understand the potential of ESMPs in influencing employees’ impression management strategies from the affordance perspective. Drawing from a focused review of the literature on ESMPs’ affordances and impression management, this paper reclassified employees’ impression management strategies in the context of ESMPs. It proposes a conceptual framework that captures the complex relationship between ESMPs’ affordances and employees’ various impression management strategies. The framework highlights that ESMPs’ affordances affect employees’ impression management strategies, both positively and negatively, and proposes the contingent effects of individual motives and boundary management on the relationship between affordances and employees’ impression management strategies. Our literature review and proposed framework provide a useful basis for future studies on impression management on ESMPs. Our framework also helps employees manage impressions strategically and managers and ESMPs’ developers to fulfil ESMPs’ potential by understanding how affordance affects impression management strategies.

企业社交媒体平台（ESMP）是自我展示的场所，员工可以在此构建，共同创建并维护其同事之间的在线图像。这项研究系统地评估了当前的文献，以了解从负担能力的角度来看，ESMP在影响员工印象管理策略方面的潜力。通过对有关ESMP的能力和印象管理的文献进行集中回顾，本文对ESMP的背景下的员工印象管理策略进行了重新分类。它提出了一个概念框架，该框架捕获了ESMP提供的能力与员工的各种印象管理策略之间的复杂关系。该框架强调，ESMP的收费对员工的印象管理策略有积极和消极的影响，并提出了个人动机和边界管理对赠品与员工印象管理策略之间关系的偶然影响。我们的文献综述和提议的框架为将来关于ESMP印象管理的研究提供了有用的基础。我们的框架还可以帮助员工从战略上管理印象，以及经理和ESMP开发人员通过了解负担能力如何影响印象管理策略来发挥ESMP的潜力。