The mass media play at least five basic functions which include news dissemination, surveillance of the environment, correlation of the components of the society, entertainment and transmission of social heritage. Sometimes, disruptions and impairments do occur in the performance of these roles and some of these basic functions become dysfunctions, which turn the media into purveyor of negative values. The present study investigates how popular the Nigerian TV reality show, Big Brother Naija BBN, is perceived by its viewers. Three hundred heavy viewers of the program were surveyed from Lagos and Ede, South-West Nigeria, and their opinions and attitudes were sought regarding, why they like or dislike the program; the gratifications that those who like the program derive and whether the BBN, as media content, is generally functional or dysfunctional to the society. Sixty six per cent 66 33.7 of respondents like the program because it entertains. Half of the respondents, 99 50.5 dislike immoral aspects of the program. The viewers affirm that the eviction part of the program was their highest form of gratification. Most respondents, despite public outcry against the program, consider the program to be functional. Findings reinforce the postulation that TV viewers are not passive consumers of media contents.

中文翻译：

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老大NaijaTV真人秀作为媒体功能和功能失调的坐标

大众媒体至少发挥五个基本功能，包括新闻传播，环境监测，社会组成部分的关联，娱乐和社会遗产的传播。有时，在执行这些角色时确实会出现干扰和损害，并且其中一些基本功能会出现功能障碍，从而使媒体变成负值的提供者。本研究调查了观众对尼日利亚电视台真人秀节目《老大哥奈娅·BBN》的看法。从尼日利亚西南部的拉各斯和埃德对300名该节目的沉重观众进行了调查，并就他们为何喜欢或不喜欢该节目征询了他们的意见和态度。那些喜欢该计划的人的满足感以及BBN是否作为媒体内容，通常对社会起作用或功能失调。66％的受访者66 33.7喜欢该计划，因为它很有趣。一半的受访者中99 50.5不喜欢该计划的不道德方面。观众确认该节目的逐出部分是他们最满意的形式。尽管公众强烈反对该程序，但大多数受访者仍认为该程序可以正常运行。研究结果进一步强化了这样的假设，即电视观众不是媒体内容的被动消费者。认为该程序可以正常运行。研究结果进一步强化了这样的假设，即电视观众不是媒体内容的被动消费者。认为该程序可以正常运行。研究结果进一步强化了这样的假设，即电视观众不是媒体内容的被动消费者。