Extant scholarship on football stadium names is almost exclusively restricted to discussing naming rights deals as expressions of toponymic commodification. Departing from this rather strict focus, this paper sets out to examine the patterns of stadium names from a quantitative perspective that is based on a dataset comprising football stadiums from around the world (n=1485). Drawing on this empirical material, the paper conducts a multinomial logistic regression analysis focused on determining the factors that influence a stadium’s name as: (a) being neutral (names carrying generic, local and/or descriptive connotations); (b) being political (names celebrating ideological values, historical dates and/or political personalities); (c) representing sports figures (names commemorating sportspersons, either former players or club officials); and (d) representing sponsorship (corporate names). The model points out that variations in stadium names are accounted for mostly by the football continental confederation, but are also influenced by a stadium’s features such as capacity, year of construction and the status of being a shared venue or designated as the national stadium.

现有的有关足球场名称的奖学金几乎仅限于讨论冠名地名商品化的命名权交易。从这个相当严格的重点出发，本文着手从定量的角度研究体育场名称的模式，该方法基于包含来自世界各地的足球场的数据集（n= 1485）。利用这些经验材料，本文进行了多项逻辑回归分析，重点是确定影响体育场名称的因素：（a）是中立的（名称具有通用，本地和/或描述性含义）；（b）具有政治性（庆祝思想价值，历史日期和/或政治人物的名称）；（c）代表体育人物（纪念运动员，前运动员或俱乐部官员的名字）；（d）代表赞助（公司名称）。该模型指出，体育场名称的变化主要是由欧洲大陆联合会负责的，但也受体育场的功能（例如容量，建设年限以及共享场馆或被指定为国家体育场的状态）的影响。