Abstract

This study explores how a virtual reality (VR) design tool can enhance designers' cognitive action and creativity in the design process. Ten fashion designers participated in cognitive protocol research and in-depth interviews. Regarding the idea generation process's cognitive action, we limited the experiment to the sketch phase early in the design process and selected a 2D digital design tool for comparison. Expert reviews were also conducted to evaluate the creativity of design outcomes. As a result, we found that the immersive VR design tool activated physical and perceptual action in design cognition and enhanced flexible cognitive action amongst different cognitive action levels compared to the 2D digital design tool. Consequently, we found that the enhanced flexibility in the cognitive process in VR reinforced divergent design thinking in design concept generation and was connected with creative design outcomes.

摘要

本研究探讨了虚拟现实 (VR) 设计工具如何在设计过程中增强设计师的认知行为和创造力。十位时装设计师参与了认知协议研究和深度访谈。关于创意产生过程的认知行为，我们将实验限制在设计过程早期的草图阶段，并选择了一个二维数字设计工具进行比较。还进行了专家评审，以评估设计成果的创造力。结果，我们发现与二维数字设计工具相比，沉浸式 VR 设计工具激活了设计认知中的物理和感知动作，并增强了不同认知动作级别之间的灵活认知动作。最后，