ABSTRACT

As India and Indonesia are becoming two sources for international travellers from emerging markets, understanding their eco-friendly behaviour is crucial to developing sustainable tourism. This study investigates the determining roles of nature relatedness, happiness, and willingness to sacrifice for the environment on eco-friendly tourist behaviour. Four hundred and four respondents from India and Indonesia took part in the survey. The results of the study of both Indian and Indonesian respondents consistently indicate how nature relatedness influences eco-friendly tourist behaviour directly and indirectly through their willingness to sacrifice for the environment. However, this study did not find that happiness mediates the influence of nature relatedness on eco-friendly tourist behaviour.

摘要

由于印度和印度尼西亚正在成为新兴市场国际旅行者的两个来源，因此了解他们的生态友好行为对于发展可持续旅游业至关重要。本研究调查了自然相关性，幸福感和愿意为环境做出牺牲对生态友好型游客行为的决定性作用。来自印度和印度尼西亚的404位受访者参加了调查。印度和印度尼西亚受访者的研究结果始终表明，自然相关性是如何通过牺牲环境意愿直接或间接影响生态友好型游客行为的。然而，这项研究没有发现幸福能介导自然相关性对生态友好型游客行为的影响。