Xu et al. (2013) developed the 3Q model comprising three major quality dimensions, namely, system quality (SysQ), information quality (IQ), and service quality (SQ), which contain a total of 13 quality subdimensions. This wide array of quality subdimensions means that e-commerce managers encounter uncertainty around which resources to enhance. Hence, our research objective is to examine how user conscientiousness, i.e., an individual’s tendency to be efficient and systematic, moderates the relations between the 13 quality subdimensions and SQ, SysQ, and IQ in an e-commerce context. We used a survey to collect responses from 1750 online shoppers, and we conducted covariance-based structural equation modeling (CB-SEM) to analyze the data. Our results indicate that highly conscientious shoppers emphasize empathy and service reliability for SQ, timeliness and accessibility for SysQ, and accuracy for IQ. Our results have implications for e-commerce managers concerning the design of resource-allocation strategies for the 13 quality subdimensions.

徐等。（2013年）开发了3Q模型，该模型包含三个主要质量维度，即系统质量（SysQ），信息质量（IQ）和服务质量（SQ），其中总共包含13个质量子维度。质量分类范围广泛，这意味着电子商务经理在增加哪些资源方面遇到不确定性。因此，我们的研究目标是研究在电子商务环境下用户的尽责性（即个人的有效和系统化趋势）如何缓和13个质量子维度与SQ，SysQ和IQ的关系。我们使用一项调查收集了1750名在线购物者的反馈，并进行了基于协方差的结构方程模型（CB-SEM）来分析数据。我们的结果表明，认真尽责的购物者会强调SQ的同理心和服务可靠性，SysQ的及时性和可访问性以及IQ的准确性。我们的结果对电子商务经理有关13个质量子维度的资源分配策略的设计具有启示意义。