This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

中文翻译：

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深入理论的深处：关于桑德伯格和阿尔维森（2020）“理论的含义”的评论部分

本节对桑德伯格和阿尔维森（Sandberg and Alvesson，2020）的“理论意义”提出四条评论，该文章认为理论的常见定义过于严格。为了对更加多元化和公平的竞争环境做出贡献，Sandberg和Alvesson提出了五种“基本理论类型”的类型学。这里的评论是根据市场营销和消费者研究来考虑他们的观点的。