Purpose

The aim of this exploratory study is to identify the factors that influence the acceptance of social robots in museum environments and determine if this influence depends on the visitor's profile (age, gender, education and occupation).

Design/methodology/approach

Data collected from an electronic questionnaire include 433 responses from Spanish visitors. The authors subjected the variables proposed by De Kervenoael et al. (2020) adapted to museums. The initial descriptive analysis only showed significant differences by age (under or over 30 years old). Based on these previous results, an exploratory factor analysis was carried out to test the applicability of the questionnaire to museums. After identifying the factors, the authors applied an ANOVA test to determine whether there are age-related differences between the factors related to robot acceptance in museums.

Findings

The authors developed a multidimensional instrument for measuring willingness to accept social robots in museum contexts. Willingness is determined by three factors: museum visitor experience (which is a factor specific to museums), empathy and personal engagement (which are both usually relevant in other tourist sectors as well). The younger individuals (under 30 years old) have a higher degree of acceptance than do visitors over 30.

Originality/value

Social robot use in museums is still very low, so the key factors for their acceptance have yet to be ascertained. The specific skills of social robots could prove to be a major draw for young people and contribute significantly to the future of museums.

中文翻译：

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博物馆接受社交机器人的意愿：基于游客资料的探索性因素分析

目的

这项探索性研究的目的是确定影响博物馆环境中社交机器人接受度的因素，并确定这种影响是否取决于参观者的个人资料（年龄、性别、教育和职业）。

设计/方法/方法

从电子问卷收集的数据包括来自西班牙游客的 433 份回复。作者对 De Kervenoael等人提出的变量进行了研究。（2020）适应博物馆。最初的描述性分析仅显示年龄（30 岁以下或30 岁以上）的显着差异。基于这些先前的结果，进行了探索性因素分析，以检验问卷对博物馆的适用性。在确定了这些因素后，作者应用了方差分析检验来确定与博物馆接受机器人有关的因素之间是否存在与年龄相关的差异。

发现

作者开发了一种多维工具，用于衡量博物馆环境中接受社交机器人的意愿。意愿由三个因素决定：博物馆参观者体验（这是博物馆特有的一个因素）、同理心和个人参与（这两者通常也与其他旅游部门相关）。与 30 岁以上的游客相比，年轻人（30 岁以下）的接受度更高。

原创性/价值

社交机器人在博物馆中的使用率仍然很低，因此其接受度的关键因素尚未确定。社交机器人的特殊技能可能会成为年轻人的主要吸引力，并对博物馆的未来做出重大贡献。