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Shaping employee green behavior: a multilevel approach with Pygmalion effect
Asia Pacific Journal of Marketing and Logistics ( IF 3.9 ) Pub Date : 2021-04-29 , DOI: 10.1108/apjml-07-2020-0473
Ziying Mo 1 , Matthew Tingchi Liu 2 , Peiguan Wu 1
Affiliation  

Purpose

The purpose of this study was to theorize and examine a Pygmalion perspective in how leader and coworker expectations predict in-role and ex-role employee green behavior (EGB).

Design/methodology/approach

Using a time-lagged field study, data were collected from a sample of 71 leaders and 340 members to examine the hypothesized relationships with a multilevel model (group level and individual level).

Findings

The results showed that leader green behavior and self-efficacy for EGB (i.e. the Pygmalion process) mediate the relationship between leader expectations and EGB, while self-efficacy mediates the relationship between coworker expectations and EGB. In addition, this study found that the effect of coworker expectations and EGB via self-efficacy is stronger when leaders themselves demonstrate a higher level of green behavior.

Originality/value

This study also aims to provide a multilevel theory and investigates the interplay between multilevel variables in encouraging EGB. It also extends previous EGB literature through investigating a different process (i.e. the Pygmalion process) relating leader expectations for EGB to EGB. Moreover, this study develops implications of Pygmalion process on EGB from theoretical and practical perspectives.



中文翻译:

塑造员工绿色行为:具有皮格马利翁效应的多层次方法

目的

本研究的目的是理论化和检验皮格马利翁的观点,即领导者和同事的期望如何预测角色内和前角色员工的绿色行为 (EGB)。

设计/方法/方法

使用时间滞后的实地研究,从 71 名领导者和 340 名成员的样本中收集数据,以检查与多层次模型(团体层次和个人层次)的假设关系。

发现

结果表明,领导者绿色行为和EGB的自我效能感(即皮格马利翁过程)在领导者期望与EGB之间起中介作用,而自我效能感在同事期望与EGB之间起中介作用。此外,本研究发现,当领导者自己表现出更高水平的绿色行为时,同事期望和 EGB 通过自我效能的影响更强。

原创性/价值

本研究还旨在提供一个多层次理论,并研究多层次变量在鼓励 EGB 中的相互作用。它还通过研究将领导者对 EGB 的期望与 EGB 相关联的不同过程(即皮格马利翁过程)扩展了以前的 EGB 文献。此外,本研究从理论和实践的角度发展了皮格马利翁过程对 EGB 的影响。

更新日期:2021-04-29
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