ABSTRACT

This study tested the impacts of two-game features, (1) letterboxing (i.e., earning six stamps from hidden places) and (2) external rewards (i.e., giveaways), in order of understanding the gamification on tourist psychological outcomes in a maze park. A total of 1,203 participants were divided into four conditions through a field experiment, resulting from the factorial combination of the letterboxing and the external rewards. The main effects of letterboxing that trigger intrinsic motivations appear to be significant on tourist psychological outcomes. Moreover, the results indicate that there are significant interaction effects between letterboxing and rewards on tourist flow.

摘要

这项研究测试了两种游戏功能的影响：（1）信箱游戏（即从隐藏的地方赚取六枚邮票）和（2）外部奖励（即赠品），以了解游戏化对迷宫中游客心理结果的影响。公园。通过信箱和外部奖励的阶乘组合，通过现场实验将总共1,203名参与者分为四个条件。信箱触发内在动机的主要影响似乎对游客的心理结果具有重要意义。此外，结果表明，信箱和奖励之间对游客流量有显着的交互作用。