Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.

中文翻译：

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社交媒体环境下旅游企业客户导向信息分析

社交媒体是公众用来实现自我创造并与他人共享的虚拟社区或网络平台；在社交媒体环境下，自我媒体渠道变得更加丰富，内容传播的自主性和原创性也在不断增强。当旅游企业面对日益激烈的市场竞争时，个性化和针对性的促销计划将在一定程度上对竞争对手的潜在客户群产生一定的吸引力，从而为旅游企业客户提供有关东方信息的相关利益，也是一种重要的方式为公司开发新客户。在对以往文献进行总结和分析的基础上，阐述了社交媒体环境的研究现状和意义，