Based on the social network analysis method, this paper studies the impact of corporate knowledge-sharing in social media, sorts out the relationship between corporate internal social capital, knowledge-sharing, and individual innovation behavior, and explores the reliability of the scale through exploratory factor analysis validity test to ensure the reliability and rationality of the questionnaire, using improved social networks to construct structural equation models and regression analysis to verify the research model and related assumptions, and found that social media tacit knowledge-sharing in structural capital, cognitive capital the intermediary effect in the influence of individual innovation behavior is remarkable. The sharing attitude has a broad intermediary role between the interactive relationship and the willingness to share. There is a partial intermediary role between the reciprocity and the willingness to share, the common language, and the willingness to share, the common vision, and the willingness to share.

中文翻译：

---

基于社交网络分析的社交媒体对企业知识共享的影响

本文基于社会网络分析方法，研究了企业知识共享在社交媒体中的影响，梳理了企业内部社会资本，知识共享与个体创新行为之间的关系，并通过探索性的方法探讨了量表的可靠性。因子分析效度检验，以确保问卷的可靠性和合理性，使用改进的社交网络构建结构方程模型，并通过回归分析验证研究模型和相关假设，发现社交媒体在结构性资本，认知性资本中隐性知识共享个体创新行为影响中的中介效应显着。共享态度在互动关系和共享意愿之间具有广泛的中介作用。