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Is the Covid-19 pandemic strong enough to change the online order delivery methods? Changes in the relationship between attitude and behavior towards order delivery by drone
Technological Forecasting and Social Change ( IF 12.9 ) Pub Date : 2021-04-28 , DOI: 10.1016/j.techfore.2021.120829
Ümit Yaprak 1 , Fatih Kılıç 1 , Abdullah Okumuş 2
Affiliation  

Delivery of products in online orders by drones has begun to be tested by major retailers. How about consumers? Are they ready for this? Due to the emergence of Covid-19 and its easy transmission from person to person, considering the risks in the streets, a lot of people have started to place their orders online. However, the interaction between the courier and the consumer during the order delivery has become a problem over time. Reducing people's anxiousness in such pandemic situations brings uncertainty about the delivery of the orders. The object of the research is to create a drone delivery system, which is an alternative delivery system that will be solution to these problems and is also used in a limited way around the world. With this study, whose theoretical background is based on the diffusion of innovations theory, technology acceptance model and protection motivation theory, it is aimed to test the relationship between consumer's perceptions, attitudes and behavioral intentions towards drone delivery of online orders. In this research, questionnaire method has been used for data collection and measurement. Moreover, the Structural Equation Modeling approach has been used for data analysis and validation of models. According to the results of this study, significant relationships have been identified between the consumers' perception of benefit and risk, and attitudes and behavioral intentions towards drone delivery of online orders during pandemics.



中文翻译:

Covid-19 大流行是否足以改变在线订单交付方式?无人机订单配送态度与行为关系的变化

无人机在线订单中的产品交付已开始在主要零售商中进行测试。消费者呢?他们准备好了吗?由于Covid-19的出现及其容易人传人,考虑到街头的风险,很多人开始在网上下单。然而,随着时间的推移,快递员与消费者在订单配送过程中的互动成为了一个问题。在这种大流行情况下减少人们的焦虑感会带来订单交付的不确定性。研究的目的是创建一个无人机交付系统,这是一种替代交付系统,将解决这些问题,并在世界范围内以有限的方式使用。通过这项研究,其理论背景基于创新理论的扩散,技术接受模型和保护动机理论,旨在检验消费者对无人机在线订单配送的感知、态度和行为意图之间的关系。本研究采用问卷调查法进行数据收集和测量。此外,结构方程建模方法已用于模型的数据分析和验证。根据这项研究的结果,已经确定了大流行期间消费者对收益和风险的看法与对无人机在线订单交付的态度和行为意图之间存在显着关系。本研究采用问卷调查法进行数据收集和测量。此外,结构方程建模方法已用于模型的数据分析和验证。根据这项研究的结果,已经确定了大流行期间消费者对收益和风险的看法与对无人机在线订单交付的态度和行为意图之间存在显着关系。本研究采用问卷调查法进行数据收集和测量。此外,结构方程建模方法已用于模型的数据分析和验证。根据这项研究的结果,已经确定了大流行期间消费者对收益和风险的看法与对无人机在线订单交付的态度和行为意图之间存在显着关系。

更新日期:2021-05-11
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