ABSTRACT

This study extends the stimulus-organism-response framework of Mehrabian and Russel on the theme park environment. Visitor’s overall experience and experience intensification were assessed as stimuli that influenced their memory and nostalgia (organism) and behavioural intention (response). Samples have been collected from India's 360 theme park visitors and finding confirmed that the visitor’s overall experience has positively influenced experience intensification and experience intensification has a positive effect on memory and nostalgia, and both influences behavioural intention. The study also explored the mediating effect of experience intensification, nostalgia, and memory.

摘要

本研究扩展了 Mehrabian 和 Russel 对主题公园环境的刺激-有机体-反应框架。访客的整体体验和体验强化被评估为影响他们的记忆和怀旧（有机体）和行为意图（反应）的刺激。从印度的 360 度主题公园游客那里收集样本，发现证实游客的整体体验对体验强化有积极影响，而体验强化对记忆和怀旧有积极影响，两者都会影响行为意图。该研究还探讨了体验强化、怀旧和记忆的中介作用。