This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and incorporating Indian culture-specific values in SVS. Deriving data using self-assessment questionnaires from 709 respondents in 2 studies and analysing them using principal component analysis and structural equation modelling, the article reconceptualizes Schwartz’s Portrait Values Questionnaire (PVQ) and the 10 motivational value factors and develops a new 76-item Holistic Values Scale (HVS) to measure Indian values using well-established scale development methods. The article further presents the research and policy implications and future research areas in this domain.

本文研究了通用价值量表，即施瓦茨价值调查（SVS），它适用于测量特定于文化背景的价值。这项研究提出了通过识别和将印度文化特定价值纳入SVS来构建新规模的需求。本文使用来自2个研究中709名受访者的自我评估问卷来获取数据，并使用主成分分析和结构方程模型对其进行分析，从而重新构想了Schwartz的人像价值观问卷（PVQ）和10个动机价值因素，并开发了一个新的76项整体价值量表（HVS）使用成熟的量表开发方法来测量印度价值。本文进一步介绍了该领域的研究和政策含义以及未来的研究领域。