Adopting the metaphor of a story, the case study explores and offers insight into the creation and operationalization of an innovative business model by an entrepreneurial firm that challenged and disrupted the competitive dynamics of an established industry sector, namely building supplies. The case is focused on MKM Building Supplies Ltd and its co-founder’s entrepreneurial approach to business model innovation in creating a sustainable start-up business model aimed at market disruption. The entrepreneurial business model is operationalized by a strategy of growing, primarily organically, a national network of branches together with the creation, delivery and realization of value in the form of superior service from their hand-picked local managers who are focused on customer relationships and local markets. The firm is both ethical, whereby humanitarian risks are minimized in their global supply chains, and philanthropic, whereby the branches are also committed to supporting their local communities. The case engages students to consider the impact of entrepreneurial business model thinking and innovation and also the local-national-international tensions in global value chains.

该案例研究采用故事的隐喻，探索并提供了对一家创新型商业模式的创建和实施的洞察力，该创新型商业模式挑战并破坏了已建立的行业部门（即建筑用品）的竞争动力。该案例的重点是MKM Building Supplies Ltd及其联合创始人的企业家方法，以创新业务模式来创建旨在破坏市场的可持续启动业务模式。企业家的商业模式是通过以下策略来实施的：主要是有机地发展国家分支机构的网络，以及由他们精心挑选的专注于客户关系和业务的本地经理以优质服务的形式创造，交付和实现价值。当地市场。公司既是道德的，从而在全球供应链和慈善活动中将人道风险降到最低，从而使分支机构也致力于支持其当地社区。该案例让学生考虑企业家商业模式思维和创新的影响，以及全球价值链中本地-国家-国际之间的紧张关系。