Product recalls hurt the sales of non-recalled products in the category because of negative spillovers. Recently, there has been some evidence of positive spillovers from recalls on the sales of non-recalled products. We focus on spillovers from brand- (i.e., same brand), firm- (i.e., same firm, but not same brand), and country-level (i.e., same country-of-origin, but not same firm) recalls on the sales of non-recalled products. Furthermore, we examine how advertising and price of non-recalled products interact with brand-, firm-, and country-level recalls to affect their sales. We use data on 124 cars in the USA in 2006–2015. Results indicate that brand-level (country-level) recalls hurt (benefit) the sales of non-recalled products. Higher advertising and price of non-recalled products weaken the negative effect of brand-level recalls, while lower advertising and price strengthen the positive effect of country-level recalls. Finally, firm-level recalls result in positive spillovers when advertising is high.

产品召回由于负面溢出而损害了该类别中未召回产品的销售。最近，有一些证据表明，召回非召回产品的销售产生了积极的溢出效应。我们重点关注品牌（即同一品牌），公司（即同一公司，但不是同一品牌）和国家/地区级别（即同一原产地，但不是同一公司）在产品召回中的溢出效应。销售未召回产品。此外，我们研究了非召回产品的广告和价格与品牌，公司和国家/地区召回之间如何相互作用以影响其销售。我们使用2006–2015年美国124辆汽车的数据。结果表明，品牌级（国家级）召回损害（受益）未召回产品的销售。广告的增加和非召回产品的价格降低了品牌级召回的负面影响，而较低的广告和价格则增强了国家级召回的积极作用。最后，当广告投放量很大时，公司层面的召回会带来积极的溢出效应。