The objective of this study is to explore the impact of various cultural dimensions on the acceptance of E-commerce in the Palestinian context. The developed theoretical framework is a modified version of the Technology Acceptance Model (TAM), wherein the trust, perceived usefulness and perceived ease of use act as mediators for the intention to use E-commerce. As such, five cultural dimensions were employed in the proposed model. These are; uncertainty avoidance, power distance, masculinity, collectivism, and long-term orientation. Data was collected from a non-probabilistic sample of 418 participants using a pre-tested and validated questionnaire. Findings demonstrate that the hypothesized model was able to explain 62% of the variability of the intention towards the use of E-commerce. In particular, they signify a strong correlation between acceptance of E-commerce and the domestic culture of consumers, where uncertainty avoidance and power distance are the most vital cultural dimensions influencing the decision to transact online.

这项研究的目的是探讨在巴勒斯坦语境下各种文化层面对电子商务接受的影响。所开发的理论框架是技术接受模型（TAM）的修改版本，其中，信任，感知的实用性和感知的易用性充当了意图使用电子商务的中介者。因此，在提议的模型中采用了五个文化维度。这些都是; 避免不确定性，权力距离，男子气概，集体主义和长期取向。使用预先测试和验证的问卷，从418名参与者的非概率样本中收集数据。研究结果表明，假设模型能够解释使用电子商务意图的62％的可变性。特别是，