ABSTRACT

This study, following the initial stage of the grounded theory development process, investigates how the COVID-19 influences the tourism practice and management in La Cerdanya, Spain. Empirical data were obtained from a field trip in October 2020 and were inductively analysed to provide pertinent insights. The results show that the current destination planning and management should focus on the local tourism market and destination image rather than seeking for one-size-fits-all solutions, and the existing challenges should be addressed by meeting future tourism trends and strengthening collaborations. Based on the high volume of the political and social-cultural complexities revealed in this study, the implications for ensuing research and practices are presented.

摘要

这项研究是在扎根理论发展过程的初始阶段进行的，研究了COVID-19如何影响西班牙La Cerdanya的旅游业实践和管理。经验数据是从2020年10月的一次实地考察中获得的，并进行归纳分析以提供相关的见解。结果表明，当前的目的地规划和管理应着眼于当地旅游市场和目的地形象，而不是寻求一刀切的解决方案，而现有的挑战应通过适应未来的旅游趋势和加强合作来解决。基于这项研究揭示的大量政治和社会文化复杂性，提出了对随后的研究和实践的启示。