Passion is fundamental to starting a business because it stimulates motivation, improves intellectual activity, and provides meaning for daily work. This research investigates the role of entrepreneurial passion as a prelude to entrepreneurial intention. The theory of planned behavior was used as an underpinning theory. A conceptual framework was developed and tested to determine their contributions to entrepreneurial intentions. The correlation between entrepreneurial passion and entrepreneurial intentions is moderated by perception of university support to determine if it enhances the entrepreneurial intention to become a successful entrepreneur. The sample (N = 395) was identified using a convenience sampling technique and is comprised of university business students in the province of Punjab, Pakistan. The questionnaire comprised two sections used for data collection, and Smart-PLS was used to analyze the hypotheses. The findings have indicated that there is a strong positive relationship between entrepreneurial passion and entrepreneurial intentions. The analysis showed that the concept of university support alleviates the relationship between entrepreneurial passion and entrepreneurial intention. The moderation effect of perception of university support on the association between entrepreneurial passion and entrepreneurial intention was recognized in this study. Thus, it called for exploring this moderating effect from other perspectives. As an implication to policy, the government bodies should ensure students have access to an entrepreneurial atmosphere. Specifically, the ministry of education and HEC Pakistan could consider this for the design of university syllabuses, thereby leading to more impactful education of entrepreneurship.

中文翻译：

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创业热情对创业意向的影响；缓和大学支持感的影响

激情是创业的基础，因为激情可以激发动力，提高智力活动，并为日常工作提供意义。这项研究调查了企业家激情作为创业意向的前奏的作用。计划行为理论被用作基础理论。开发并测试了概念框架，以确定它们对创业意图的贡献。创业热情和创业意图之间的相关性通过对大学支持的感知来调节，以确定它是否增强了成为一名成功企业家的创业意图。样本（N = 395）是使用便利抽样技术识别的，由巴基斯坦旁遮普省的商科学生组成。问卷包括用于数据收集的两个部分，而Smart-PLS用于分析假设。调查结果表明，企业家的热情与企业家的意愿之间存在很强的积极关系。分析表明，大学支持的概念减轻了企业家热情与企业家意图之间的关系。在这项研究中，人们认识到大学支持感对企业家热情与企业家意愿之间联系的调节作用。因此，它要求从其他角度探讨这种调节作用。作为对政策的暗示，政府机构应确保学生享有创业氛围。具体来说，